In 2018, our founder watched his neighbor Sarah get pressured into selling her Dallas Fort Worth home for 65% of its value to a "we buy houses" company. She needed cash for medical bills, so she felt trapped into taking their low offer.
"What if Sarah had known she could sell for market value and rent the house back? She would've gotten $87,000 more AND not had to move. But the cash buyer only offered one solution - their solution."
That's when we realized the fundamental problem: most house buying companies only make money one way - buying houses below market value. They're incentivized to give you fewer options, not more.
So we built SellFlex differently. We make money by finding you the BEST solution for your situation, whether that's our cash offer, helping you list for top dollar, or one of our other creative options.
The result: Our customers consistently get better outcomes because we're aligned with your success, not just a quick purchase below market value.
We believe selling your house should be about what works best for YOU, not what's easiest or most profitable for us.
While others focus on fast transactions that benefit them, we focus on finding you the RIGHT transaction. Sometimes fast is best. Sometimes waiting for more money is better. Sometimes a creative solution works best. You decide what matters most.
We show you all your options with honest pros and cons for each. No high-pressure tactics, no artificial urgency, no hiding information. Informed decisions lead to better outcomes and happier customers.
We're not just trying to buy your house quickly - we're helping you solve a problem and achieve your goals. Whether that solution involves us buying your house or not, we want you to get the best possible outcome.
Dallas Fort Worth real estate experts who put your success first and believe every homeowner deserves choices
CMO & Co-founder
20+ years building brands, scaling marketing, and driving growth
CMO & Co-founder
Veteran in asset management, construction & deal execution
Sales & Co-founder
10+ years closing high - stakes deals, driven by results
From the historic neighborhoods of East Dallas Fort Worth to the growing suburbs of Frisco and McKinney, we know what works in each area. That local knowledge helps us give you better, more tailored advice for your specific situation and location.
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Countries Served
Dallas Fort Worth Neighborhoods
License & Insured
Most companies want to buy your house quickly for below market value. We want to find you the best solution for your specific situation.
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6% of purchase price plus other fees Long sales timeline, often 2-3+ months Clean up and repair hassle Showings and open houses Price haggling and unpredictable offer
5 different selling paths tailored to your situation Straightforward, no-pressure guidance (no pushy sales tactics) Personalized strategies built around your goals Balance of speed, profit, and relief depending on what matters most to you Local Dallas Fort Worth expertise backed by a professional, trusted brand You stay in control by seeing every option upfront Transparent process from start to finish, no hidden fees or surprises Seamless Move Support – we can help coordinate your move so transitioning to your next home is simple and stress-free Hidden fees at close Lower prices, zero transparency High-pressure sales tactics, often not trustworthy High-risk they'll back out, costing you time and money Small-scale local operators, not a trusted brand
Average additional value vs. cash-only offers
Google star rating from satisfied customers
Dallas Fort Worth homeowners who chose their best option
Customer satisfaction rate across all 5 options
Average time to receive all 5 options
Upfront fees or obligation to work with us
